Content-Creator
Matthias Duschner
ai visual artist
Mülheim an der Ruhr,
D-45470
Tel: +49 208 6262040

AI program instead of AI professional?
AI program instead of AI professional?
“One typical argument I hear a lot is:
*‘We’ll just buy an AI tool and create our content ourselves.’*
Sounds great at first – but let’s be honest: **which** AI tool?
There are dozens out there. Is one of them really suitable for **all** your use cases – text, images, photos, videos?
And with the current speed of development – will it still be the right solution in six months?
Then there’s the crucial point:
Just because you own a tool doesn’t mean you get **professional output**.
Someone who buys an expensive camera doesn’t automatically become a professional photographer. It’s exactly the same with AI.
In the end, it’s all about **content that stands out** – that catches attention, moves people and stays in their minds.
And for that, you need more than just software:
You need a **professional AI Content Creator** who chooses the right tools, trains them to your brand and turns them into outstanding copy, visuals and videos.
That’s how AI stops being a toy – and becomes a real competitive advantage for your brand.”



Internal content creation versus External content creation
„You may have heard this objection: ‘If we use external AI content – text, images, photos, videos or even avatar videos – we’ll lose our brand voice and visual identity.’
That’s exactly where a professional setup makes the difference.
Together, we define your brand voice and your visual language – key phrases, color worlds, perspectives and motives – and embed these rules into all AI workflows for copy, visuals and video.
The result: your posts, photos and videos don’t feel random or ‘AI-ish’, but consistently and recognizably like your brand across every format.“
Internal versus external
Ai is not generic and not interchangeable
„Another common concern is: ‘AI content feels generic and interchangeable.’
That’s true when there is no strategy behind it.
I define sharp key messages, recognizable formats and branded hooks – then use AI to scale this logic.
The outcome is not generic filler, but distinct content that clearly differentiates your brand from competitors.“


Ai ist not generic and not interchangeable